The fundamental aspects of our existence—our birth and innate instincts—are beyond our control.

The very first and most essential aspect of life—our birth—is not a matter of personal choice. We come into the world with a predetermined set of instincts, genetic predispositions, and within a specific social and ecological context. These factors shape our basic capabilities and limitations, over which we have no control. Thus, life begins with an inherent inevitability, illustrating that not all aspects of our existence and development stem from conscious choice.

In "Thrown-Being," we explore the notion that while we do not choose these fundamental aspects of our existence, our response to them shapes our journey. This narrative delves into acceptance, adaptation, and finding meaning within the parameters we are born into.

"Thrown—Being" is a chapter of the book Instinkt, which we created in Iceland for a university project at Elisava. In this project, we produced a magazine themed around instinct. This endeavor allowed us to experiment with photoshoots in Iceland, design the layout of the editorial, and organize an exhibition at Ljósmyndaskólinn, the School of Photography in Reykjavik.

Between snow and volcanoes, wind and moss, the pages of this second issue are born. Seven visions of instinct, each one from a different perspective, but all developed in the same way through analog photography. This second issue of MADNN MAG is the result of an instinctive process from start to finish, from the photographic process, the typography developed for the magazine and our own steps in the Icelandic landscape.

This art direction and photography project in Iceland allowed us to experiment with analog photography and detox for a few days from our toxic digital society. Analog photography, with its unpredictability, challenged us but taught us that being an art director also means embracing risk, instinct, and determination.

Instink typeface is a font developed from intuitive patterns of nature elements collected during our stay in Iceland. Each letter was extracted from the shape left by frozen water drops after being stepped on. In the same way that our journey through the Icelandic landscape was intuitive, so were our steps in it, and the patterns and the trace we left behind were the basis used for the development of the main typeface of this issue 02 of MADNN Mag.