The shoot is designed to present the Laguna ceramic collection across multiple visual formats for both website and social content. It focuses on capturing the product through a variety of compositions, perspectives, and scales—ranging from detailed textures to broader product views.

By exploring different angles, lighting conditions, and arrangements, the images highlight the collection’s tonal variations, surface depth, and reflective qualities. This approach allows the material to be understood in its full range, emphasizing both its aesthetic and functional characteristics.

Shoot produced for Relative Floors + Walls.
Creative Direction: Lorena Ceresoli
Photography: Paola Mendiola
Year: 2025/2026
Website: https://relativefw.com/

I led the project from concept to execution, shaping the creative direction and developing the visual narrative. I defined the image concepts, directed the shoot, curated the final image selection, and guided the team to ensure a cohesive and impactful outcome.