The shoot interprets the movement of desert dunes through a dynamic and abstract visual language. Inspired by the fluidity of sand shaped by wind, the compositions recreate a sense of continuous motion, where rugs become part of a flowing landscape.

Through layering, soft curves, and shifting perspectives, the surfaces are transformed into waves, blurring the line between object and environment. The result is a visual narrative that emphasizes rhythm, depth, and the tactile quality of the materials, expressing both calm and energy.

Shoot produced for Relative Floors + Walls.
Creative Direction: Lorena Ceresoli
Photography: Paola Mendiola
Year: 2025
Website: https://relativefw.com/

I led the project from concept to execution, shaping the creative direction and developing the visual narrative. I defined the image concepts, directed the shoot, curated the final image selection, and guided the team to ensure a cohesive and impactful outcome.