Spezie X Relative FW
An everyday perspective on ceramic surfaces, where familiar objects reveal the versatility and character of the Spezie collection.
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The shoot presents the Spezie ceramic collection through everyday scenes, using household objects to suggest different applications of the surfaces. Each composition connects material, color, and function, showing how the ceramics integrate into real-life contexts.
The approach is simple and direct: familiar elements become visual tools to highlight versatility, durability, and aesthetics, turning everyday use into a cohesive and contemporary narrative of the collection.
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Shoot produced for Relative Floors + Walls.
Creative Direction: Lorena Ceresoli
Photography: Bryton Garay
Photography Assistant: Paola Mendiola
Year: 2026
Website: https://relativefw.com/ -
I led the project from concept to execution, shaping the creative direction and developing the visual narrative. I defined the image concepts, directed the shoot, curated the final image selection, and guided the team to ensure a cohesive and impactful outcome.