In the shoot, the egg is used as a metaphor for transformation and new identity. Placed alongside ceramic surfaces, it evokes the idea of matter evolving and taking shape, just like a space being renewed.

The ceramics become the “container” of this change—surfaces that, like the egg, hold potential and possibility. Through minimal, material-focused compositions, the shoot creates a dialogue between fragility and solidity, nature and design, highlighting the transition toward something new.

In this way, the imagery goes beyond aesthetics, clearly communicating the campaign’s message: renewing your spaces as an act of rebirth.

Shoot produced for Relative Floors + Walls.
Creative Direction: Lorena Ceresoli
Photography: Bryton Garay
Photography Assistant: Paola Mendiola
Year: 2026
Website: https://relativefw.com/

I led the project from concept to execution, shaping the creative direction and developing the visual narrative. I defined the image concepts, directed the shoot, curated the final image selection, and guided the team to ensure a cohesive and impactful outcome.