Laguna X Relative FW
A visual exploration of water through ceramic surfaces, where light, reflection, and material come together to define Laguna’s identity.
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Laguna is a collection of ceramic surfaces inspired by water and its visual qualities. Reflections, depth, and tonal variation define each piece, creating contemporary surfaces that balance material, light, and movement.
The shoot translates these qualities into images through light, reflections, and clean, minimal compositions. Surfaces are presented to highlight depth and subtle color shifts, echoing the natural behavior of water.
Within this approach, water acts as a clear visual reference—expressing reflection, movement, and continuity, and reinforcing the collection’s dynamic, material-driven identity.
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Shoot produced for Relative Floors + Walls.
Creative Direction: Lorena Ceresoli
Photography: Bryton Garay
Photography Assistant: Paola Mendiola
Year: 2026
Website: https://relativefw.com/ -
I led the project from concept to execution, shaping the creative direction and developing the visual narrative. I defined the image concepts, directed the shoot, curated the final image selection, and guided the team to ensure a cohesive and impactful outcome.